I directed and developed the new advertising campaign of the University I attended as a student in 2019.

For this, I led the process turn into a joyful exertion: reimagining beautiful, warm, gentle & serene memories full of moviment – and bringing them to life in the form of a modern, sleek and clear shaped visual.

What came out is a surprisingly workable, visual – crafted and kerned without a precise System, making it human, genuine and imperfect.